Personas

a guide to manage your audiences data

7 articles in this collection
Written by Paulo and Gabriel Carvalho

A quick guide on how to create Audiences on Personas

Step by step on how to create audience segmentation for your audience, using filters according to your need

Written by Gabriel Carvalho
Updated over a week ago

Personas - Overview

Personas enables organizations to collect and unify customer data. Identity Resolution & Profiles and Audience segmentation.

Written by Paulo
Updated over a week ago

What events are captured by the widgets

All Arena widgets capture behavioral data that can be used to segment your audience. This article explains what events are tracked.

Written by Paulo
Updated over a week ago

Capturing custom events

When all events captured by your widgets are not enough, you can use our Javascript SDK to send custom events to Personas.

Written by Paulo
Updated over a week ago

User classification and scoring

Your audience is pre-organized in four segments: visitor, lead, user and buyer.

Written by Paulo
Updated over a week ago

Interest profiles and enrichment

Arena Personas captures user's interest profiles and matches them against a clear taxonomy for further segmentation and targeting.

Written by Paulo
Updated over a week ago

Personas Integrations

Learn what tools integrate with Arena Personas

Written by Paulo
Updated over a week ago