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Step by step on how to create audience segmentation for your audience, using filters according to your need

A quick guide on how to create Audiences on Personas

Personas enables organizations to collect and unify customer data. Identity Resolution & Profiles and Audience segmentation.

All Arena widgets capture behavioral data that can be used to segment your audience. This article explains what events are tracked.

When all events captured by your widgets are not enough, you can use our Javascript SDK to send custom events to Personas.

Your audience is pre-organized in four segments: visitor, lead, user and buyer.

Arena Personas captures user's interest profiles and matches them against a clear taxonomy for further segmentation and targeting.

Learn what tools integrate with Arena Personas

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