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Personas
a guide to manage your audiences data
7 articles in this collection
Written by
Paulo
and
Gabriel Carvalho
A quick guide on how to create Audiences on Personas
Step by step on how to create audience segmentation for your audience, using filters according to your need
Written by
Gabriel Carvalho
Updated over a week ago
Personas - Overview
Personas enables organizations to collect and unify customer data. Identity Resolution & Profiles and Audience segmentation.
Written by
Paulo
Updated over a week ago
What events are captured by the widgets
All Arena widgets capture behavioral data that can be used to segment your audience. This article explains what events are tracked.
Written by
Paulo
Updated over a week ago
Capturing custom events
When all events captured by your widgets are not enough, you can use our Javascript SDK to send custom events to Personas.
Written by
Paulo
Updated over a week ago
User classification and scoring
Your audience is pre-organized in four segments: visitor, lead, user and buyer.
Written by
Paulo
Updated over a week ago
Interest profiles and enrichment
Arena Personas captures user's interest profiles and matches them against a clear taxonomy for further segmentation and targeting.
Written by
Paulo
Updated over a week ago
Personas Integrations
Learn what tools integrate with Arena Personas
Written by
Paulo
Updated over a week ago