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Step by step on how to create audience segmentation for your audience, using filters according to your need

A quick guide on how to create Audiences on Personas

Personas enables organizations to collect and unify customer data. Identity Resolution & Profiles and Audience segmentation.

Personas - Overview

All Arena widgets capture behavioral data that can be used to segment your audience. This article explains what events are tracked.

What events are captured by the widgets

When all events captured by your widgets are not enough, you can use our Javascript SDK to send custom events to Personas.

Capturing custom events

Your audience is pre-organized in four segments: visitor, lead, user and buyer.

User classification and scoring

Arena Personas captures user's interest profiles and matches them against a clear taxonomy for further segmentation and targeting.

Interest profiles and enrichment

Learn what tools integrate with Arena Personas

Personas Integrations

Paulo

Gabriel Carvalho

Personas

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