Integrations allow you to sync user events and audiences directly to 3rd party tools and keep the data in-sync without having to develop complex ETL jobs.

Event Destinations

Event destinations are tools that accept track  calls and receive raw user event data. The following event destinations are supported.

  • ActiveCampaign
  • Airship
  • Akita
  • All Aboard
  • Amazon Kinesis Firehose
  • Amazon Kinesis
  • Amazon S3
  • Amplitude
  • Appcues
  • AppsFlyer
  • Attribution
  • AutopilotHQ
  • Azure SQL Data Warehouse
  • BigQuery
  • Blueshift
  • Braze
  • Calq
  • Castle
  • Chameleon
  • Chango
  • CleverTap
  • ClientSuccess
  • Customer.io
  • Delighted
  • Drift
  • Drip
  • Eloqua
  • Emarsys
  • Freshsales
  • FullContact
  • Gainsight
  • GoSquared
  • Goedle
  • Google Analytics
  • Google Cloud PubSub
  • HasOffers
  • Heap
  • Help Scout
  • HubSpot
  • Hull
  • IBM Db2 Warehouse
  • Indicative
  • Infinario
  • Intellimize
  • Intercom
  • Iron.io
  • Iterable
  • KISSmetrics
  • Kahuna
  • Keen IO
  • Klaviyo
  • Knowtify
  • Kochava
  • Leanplum
  • Lytics
  • Madkudu
  • MailChimp
  • Mailjet
  • Marketo V2
  • Mixpanel
  • MoEngage
  • Nanigans
  • Natero
  • Nudgespot
  • Optimizely X
  • Outbound
  • Pardot
  • Planhat
  • Postgres
  • Promoter.io
  • QuanticMind
  • Redshift
  • Responsys
  • Sailthru
  • Salesforce DMP
  • Salesforce Marketing Cloud
  • Salesforce
  • SatisMeter
  • Selligent
  • Sendwithus
  • Smyte
  • Snowflake
  • Stitch Data
  • Stitch
  • Taelium
  • TUNE
  • Totango
  • Tractionboard
  • tray.io
  • UserEngage
  • Vero
  • WebEngage
  • Webhooks
  • Wishpond
  • Woopra
  • Zaius
  • Zendesk

List Destinations

When syncing to a list destination Personas will upload lists of users directly to the destination. When an audience is first created the entire list of audience users will be uploaded to the destination. Subsequent syncs will only upload the users added or removed since the last sync.

Note that different user-list destinations have limits on how often we can sync. For example, AdWords recommends only updating user lists once every 6 hours. An AdWords audience would be updated every 6 hours if the sync rate was once an hour and every 8 hours if the sync rate was every 4 hours. Facebook supports syncing audiences every hour.

We support the following user-list destinations:

  • Facebook Custom Audiences
  • AdWords Remarketing Lists
  • Marketo Static Lists
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