Persona is built on top of Arena Experience Platform which means all Arena widgets capture behavioral data that can be used to create audiences and integrate with your third-party tools. Below you can find all tracking events captured:

To see the detailed table, click here.

What can you do with these events

The events captured by Arena's widgets are available on the dashboard for you to see individual users' journey and how they interacted with your content over time (see timeline block below):

But even more powerful is the ability to create Audiences based off of these events. You could create, for example, an audience of the users who started a form submission ("Form Initiated Submission") but didn't actually submitted ("Form Submitted"). Or you could create an Audience of all users who voted for Barcelona in the last 90 days and call it "Barcelona Fans".

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