The Arena Live Blog will bring dynamism and vigor to your content strategy. To some people, it might sound complex to execute, but the good news is that creating a Live Blog is as simple as making and uploading a regular blog post.
It only takes a few steps to create a Live Blog on WordPress and offer your audience fresh and curated content in real-time.
The Arena Live Blog boosts user engagement and time spent on your site by providing users with relevant content they want to consume and share.
Let's walk through the steps of setting up a Live Blog on WordPress:
Step 1: Installing the Arena WordPress Plugin
To get started, access the “Plugin” section within WordPress and click on “Add New.”
Then, all you have to do is search for Arena.im in the list of featured plugins and click on “Install Now.”
Step 2: Setting up your account
The next step is to match your company’s account with the Arena plugin.
To do that, go to the “Settings” section and click on “Arena.” That’s where you will find the accounts, organizations, and site preferences.
All you have to do is select the account you will use to live blog, choose your site, and click on “Save.”
The plugin will then grant you access to the Arena tools so it can automate Live Blog posts. Depending on your WordPress configurations, you may need to activate the Live Blog function in your WordPress posts.
Step 3: Creating a brand new Live Blog within a blog post
If your idea is to create a blog post from scratch with live blogging functions, all you have to do is access the Arena dashboard and click on “Create New Event.” The process is pretty similar to creating a regular post.
You will also choose your preferences for the event and create a title and a brief description of the post.
Your texts must be creative, as they will help your Live Blog rank better on Google.
You will also select an event category like News, Film and TV, Shows, or Finance.
If your goal is to make content updates in real-time, make sure you enable updates in real-time.
Step 4: Creating a social stream in your Live Blog
In the same dashboard, you can click on “Add Stream” to search accounts and keywords from social media and add content to your Live Blog curation. For instance, you could choose to display tweets or videos from a news channel or influencer account. All you have to do is insert the link of the channel or account.
You can also set up the event status (live, upcoming, or done), add elements like tags, and enable comments or a Live Chat room in the Live Blog post.
Step 5: Layout customization
The Arena plugin dashboard also allows customization options.
You can personalize aspects like color and the Live Blog section’s position in your post, choose language configurations, and enable elements like sound alerts and polls within the blog.
Step 6: Publishing your Live Blog
If you are ready to go live, it’s time to publish your Live Blog.
To integrate your WordPress editor to the Arena plugin, click on “Add Interactive content by Arena” in the editor interface.
You can click to add a new Live Blog or select an existing one. All you have to do next is click “add” to the Live Blogs you want to publish and simply click on “Publish” in the WordPress page.
Step 7: getting the link to your Live Blog (and updating it)
To get the link to your Live Blog, go to the Arena dashboard, copy the HTML code of the Live Blog and paste it on the HTML box in the WordPress editor.
This link will be seen only by you and other members of your team with access to your company’s WordPress credentials.
The link will open in a new window in the editor page where you can write and publish updates.
You can click on “preview” to visualize your Live Blog and “update” to apply changes.
Click on "Publish" and you are all set!