Conversion card can be use to increase the ROI on your website. It works just like ads in between your liveblog posts. 

To create a conversion cards, you can easily access it inside the Liveblog Post Area as well as on the Engagement menu.

1. To access Conversion Card through Engagement menu, simply click on the Conversion Cards option.

2. If you offers any Subscription, products and/or services, newsletter, or trying to promote your app on your website, you can choose the option from based on your objective. 

3. Fill in the appropriate details of your conversion card. You will also be able to customize the button and text color of your card based on your preferences.
Additionally, you can also add tracking parameters in your conversion card to track its performance. Click here for more information.

4. Once you click on Save and Post, a pop-up window will show up to let you select the event or content wall destination for the Conversion Card.

And that's all! Check your Event page to see if the post has been posted with no problem. 

​BONUS:
To analyze your Conversion Card performance, simply click on the Analytics tab and happy analyzing!